CHEM 5800: Ebooks: Communication in Science

This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. Communicating Clearly about Science and Medicine looks at these and many more challenges, then introduces powerful techniques for overcoming them. It will help you develop and deliver impactful presentations on medical and scientific data and tell a clear, compelling story based on your research findings. It will show you how to develop clear messages and themes, while adhering to the advice attributed to Einstein: 'Make things as simple as possible...but no simpler.' John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.

Urging scientists to speak up and be heard in current debates, Cornelia Dean offers advice on public speaking, media relations and popular science writing.

"Designing Science Presentations "guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. Most scientists never receive formal training in the creation, delivery, and evaluation of such material, yet it is essential for publishing in high-quality journals, soliciting funding, attracting lab personnel, and advancing a career. This clear, readable volume fills that gap and provides visually intensive guidance at every step from the construction of original figures to the presentation and delivery of those figures in papers, slideshows, posters, and websites. It provides pragmatic advice on the preparation and delivery of exceptional scientific presentations; demonstrates hundreds of visually striking presentation techniques, giving readers inspiration for creating their own; and is structured so that readers can easily find answers to particular questions. Clear heading for each section indicates its message, highlighted with graphic illustrations Two summary paragraphs that complement the visual images and clearly discuss the main pointNumerous examples of high-quality figures, page layouts, slides, posters, and web pages to help stimulate readers' ideas for their own presentationsNumerous "before and after" examples to illustrate the contrast between poor and outstanding presentations"

Contents: Pt. I, Content selection. Paper and oral presentation : the difference ; Content filtering criteria -- Pt. II, Audience expectations. General audience expectations ; Scientific audience expectations -- Pt. III, The slides. Five slide types, five roles ; Slide design -- Pt. IV, The presenter. The master of tools ; Scientist and perfect host ; The grabbing voice ; The answerable scientist.

Mastering the art of communicating scientific information is more critical than ever for a successful career in science and technology. Scientists today must be able to effectively convey sophisticated information to a broad audience that may include students, colleagues around the world, regulatory bodies, granting agencies, legislators, and the lay public. In this engaging and lively book, the author provides a step-by-step guide to the complete process of making a scientific presentation from preparation to delivery. It offers numerous examples highlighting what to follow and what to avoid. This revised edition covers the effective use of PowerPoint and other computer-based presentation programs. It also includes a handy checklist, new illustrations, and tips on handling an audience in a foreign country."