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MKTG4160 Situation Analysis: SWOT Examples

Guide for assignment for Sung-Hee Wendy Paik Management class

Build your own analysis

You are going to build your own analysis for this class, but sometimes it's easier to understand what you need by seeing examples rather than directions. 


To find a SWOT analysis:

Go to the Library's home page

Scroll down a little and select the "Choose a Database" tile.

From the topic list, select Business.

From the database list, select Business Source Premier. 

From the Search Screen, choose Market Research Reports.

Select "SWOT Analyses" from the menu on the left-hand side of the screen.

Search for the company of interest. You may have to drill down through the report dates to open a SWOT analysis report.